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Search Engine Ranking
There are various solutions to by-pass the optimisation process
and pay for top placement on some search engines. Companies
such as Espotting and Overture allow you to place your site
on the top of sites like Altavista and Lycos, whilst Google
offer their top placements for a fee.
Using these services allows companies to attract visitors
as well as increase branding.
The benefits are clear:
- Pay only for results
- Pre-set budget kept to
- Attain targeted traffic
- Focus on quality control
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Overture
This service was established to offer
highly relevant searching by allowing websites to submit
a ‘bid price’ that they are prepared to pay
each time someone clicks on the listing and obviously,
the higher the bid price the higher their search position.
A premium listing will then appear
on one of Overtures' numerous partner-sites including
Freeserve, Altavista, AOL, Lycos and HotBot offering
you access to over 80% of the UK Internet population.
With proper management Overture is
an essential piece in many online marketing campaigns.
List your site with Overture
- sign-up
now with Overture!
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Google
'More than 150 million times a day, people
use Google to find what they’re looking
for. Make sure they find what you’re selling.’
(Google Website)
Google can now be considered
to be one of the leaders in pay-per-click advertising
with their AdWords Select solution which allow
websites to match text adverts with users' searches.
Google offer various advertising
programs which enable advertisers to closely match
text-based adverts with their search queries.
Google has gone a step further
in their formula of what "rank" adverts
are placed. The positioning is based on two factors,
the cost-per-click (CPC) that is specified as
the maximum you will want to pay per visitor and
the click-through-rate (CTR).
The benefits of Google's AdWords
Programme are:
- More efficient use of marketing budgets
- You can rank higher than someone with a higher
CPC
- Ads will be live within the day
- Flexibility in terms of when your ads are
displayed
- Control over audience
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| Espotting
Espotting Media is Europe's No.1
pay-per-click advertising network. By listing
your site on Espotting’s search engine, you
can access 72%+ of the UK Internet population.
Espotting is the most cost-effective way of driving
traffic to your site - 11,500 sites are already
listed and benefit from cost-per-click targeted
traffic. List your site now!
Espotting’s search results that are determined
by advertisers bidding on keywords relevant to
their site, in an online, real-time auction. The
higher an advertiser bids, the higher they are
listed. Espotting Media puts you in control. You
choose where your website appears in their search
results, you control the bid price and you only
ever pay for the traffic Espotting delivers.
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